2020 One Show Cultural Driver Jury
VP of Brand
Over the course of his career, Jabari Hearn has earned a formidable reputation as a forward-thinking marketing executive who connects mission-driven brands with the heartbeat of popular, urban culture to reach the next generation of consumers.
Currently, Jabari is VP of Brand at Lyft, where he leads the company’s efforts to connect its mission -- to improve people’s lives with the world’s best transportation -- with its community of riders, drivers, and cities. Most recently, Jabari led the launch of LyftUp, a new comprehensive initiative to expand transportation access to those who need it most. As part of the new initiative, Jabari helped ink a unique partnership with LeBron James to help bring bikeshare access to youth across the U.S.
Before joining Lyft, Jabari led global marketing for mobile hardware at Google, where he launched the Google Pixel 2 & Pixel 3, including award winning campaigns with Childish Gambino. Prior to Google, Jabari led the football, baseball, and training consumer product lines at Nike, where he created some of Nike’s largest campaigns, including the Nike Women’s Half Marathon and the Nike x NFL partnership. Earlier in his career, he led strategy for clients like Adidas and Brand Jordan at Chiat Day and Wieden & Kennedy.
Jabari serves on the advisory board of the Marcus Graham Project working to increase diversity in representation within the media and marketing industries. He holds a BA in Advertising from Southern Methodist University, where he received a full basketball scholarship.