The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2020 One Show Social Media Jury

Rafael Reina

Executive Creative Director

De La Cruz

San Juan, Puerto Rico

Rafael Reina is an Executive Creative Director. He has worked in the most prestigious Latin American agencies including: Ogilvy, Leo Burnett, Digitas, Proximity and Publicis One. Winner of numerous international festivals such as LIA, Effies, One Show, Webby, Clio Awards and Cannes Lions, including Colombia’s first Cannes Grand Prix.

Recognized as one of the best young creatives in Latin America, he has led several creative projects for different platforms including digital, mobile, innovation and social for more than 14 years in the region. He currently leads Ogilvy DLC in Puerto Rico, ranked as the most awarded agency in Puerto Rico and the Caribbean in Cannes and Clio Awards 2019, a year after his arrival. He positioned Ogilvy DLC Puerto Rico among the top 20 Ogilvy offices in the world in the Cadre ranking.




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