The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

One Show 2020 Branded Entertainment Jury

Sarah Amatuzio

Creative Director


Milan, Italy

“Creativity is about inspiring people to think in ways they’ve never thought before and feel something so powerful, it shakes them to do something they’ve never done.” Sarah has been creating award-winning integrated advertising campaigns and emotionally-connected brand narratives for over 20 years. American by birth, Italian by heart, she has worked across New York, Chicago and San Francisco both within large-scale Omnicom and Publicis agencies as well as boutique digital shops creating unique storytelling experiences across 360-degree platforms for CPG, pharma and beverage clients; at in-house fashion retailers like J.CREW and Victoria’s Secret; and for content media specialists such as Oprah Winfrey and Oxygen Media. Now residing in Italy, Milan is her new favorite muse.




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