The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
2020 One Show SDG Pencil Jury
Global Chief Strategy Officer
MRM McCann / PVBLIC
An avid student of humans.
As MRM’s Global Chief Strategy Officer, Ariana has evolved and expanded the agency’s capabilities, helping to fuel their explosive client growth and transformational approach to strategy and innovation. Within this period MRM has become the fastest-growing agency within the McCann Worldgroup network, and a Leader in Gartner’s "Magic Quadrant” analysis.
Her background as a global leader is unusual. Born and raised in Argentina, Ariana moved to New York where she worked with multicultural and general market audiences. With local, regional, and global markets. She has spent her career blending social sciences and cultural perspectives with technology possibilities; decoding human behavior and our drivers to interact with media, technology, and the world around us. Her “Collective Intelligence” approach has significantly impacted the global team culture and borderless ways of working.
Her innate understanding of how to connect with people stems from her two decades of being plugged into the world of strategy. Prior to MRM, Ariana led digital strategy teams within award-winning advertising agencies including mcgarrybowen, The Vidal Partnership and JWT.
Ariana is also a Board Director at PVBLIC Foundation. Through her work and speaking engagements, she continues to spearhead the current industry perspective on purpose and sustainability. She is a Sustainable Development Goals (SDG) advocate, and is remarkably involved in UN activities. In 2019 she co-chaired and emceed the annual SDG Media Summit at the UN. In 2018, she was a member of the inaugural jury for the newly created Sustainable Development Goals Lions at the Cannes Lions International Festival of Creativity, where she judged again in 2019. Related judging roles include Effies for Positive Change, D&AD—where she is also a Member of the Impact Council—and The One Show, where she helped co-create and launch the Sustainable Development Pencil, which she will judge in 2020. She is also on the Board of Advisors at Batsheva, We Are All Human, and Goleadoras foundations.
Ariana has an M.A. in Media Studies from The School of Public Engagement at The New School. Ariana likes to cook and takes pleasure in interior design. She is also a black belt in Tae Kwon So, so be careful, be very careful.