The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2020 One Show SDG Pencil Jury

Beto Fernandez

Executive Creative Director


Los Angeles

Beto is Brazilian and the founder and creative at Activista Los Angeles, a company committed to provoke social, cultural and economic change through the power of their ideas.

His career has been punctuated by some of the most impactful social ideas of the last years, including ‘Dove Real Beauty Sketches’, a social experiment that became the most watched ad ever on YouTube with over 180 million views; ‘Immortal Fans’ the first organ donor card for a soccer team that increased by 61% organ donations saving dozens of lives; and the flag of the ‘United States and Oceans of America’ that turned patriotism into environmentalism.

Beto has worked in Sao Paulo, London and Los Angeles and has collected top industry awards, including a One Show ‘Best of Discipline’ award, 2 Cannes Grand Prix and 90 Lions, and 2 Grand Clios.




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