The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

One Show 2007 Interactive Jury

Martin Cedergren

Forsman & Bodenfors


It started with a Commodore 64 in the mid '80s, and 20 years later Martin, 32, is working as an interactive creative director at Forsman & Bodenfors. The Swedish agency is currently ranked as the eighth best advertising agency in the world by Creativity, and the second best interactive agency by Shots. During the years, Martin has been working with global brands like Volvo, adidas, IKEA, MTV, Nokia, Tele2, Atari, Mytravel, Yahoo, and has served as a juror at the Cannes Lions, Clio Awards and London International Advertising Awards. The last five years has resulted in over 75 major awards, including Grand Prix and four golds in Cannes, Grand Prix and five golds in New York Festivals, three Golds in Epica and an Excellence in Swedish Design.




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