The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

One Show 2007 Interactive Jury

Gustav Martner



Now at the age of 27, Gustav is both a young digital reviver and an experienced advertising creative. He's spent the last ten years producing digital campaigns. Having started out as a multimedia developer, Gustav changed course to co-found Daddy at the turn of the millennium. This also marked the end of his programming days and the beginning of a bright future as an online creative – a smart move indeed. One year later Daddy was awarded "Online Agency of the Year" in Sweden. The ability to stay at the absolute top creative notch and yet retain a strong business focus has enabled Daddy to attract big brands - despite being a small agency. Examples include ABSOLUT VODKA, Carlsberg, Santa Maria, TeliaSonera, Volkswagen, amongst others. In 2004 and 2005 alone, Daddy has brought home three Lions and two diplomas from Cannes, three silver and two bronze from Epica, one silver and five diplomas from Eurobest, two gold from New York Festivals and two diplomas from LIAA. Gustav was a member of several juries last year including Cannes Cyber Lions, The Swedish Guldägget and the MSN European Creative Awards. Gustav is chairman of the Swedish Advertising Council and member of The International Academy of Digital Arts and Sciences.




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