The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

One Show 2021 Film Jury

Alasdhair Macgregor Hastie

Executive Creative Director



Apart from being an award winning creative and executive creative director, Paris-based Alasdhair is probably one of the most international of people in advertising.  Of Scottish and Italian parentage, he has worked in 4 continents. From soft drinks in the USA, to cars in India, to chocolate in Europe and detergent in the UK, Alasdhair’s experience is as multicultural as it gets. He spends his time between Rome, Paris, Manchester and Amsterdam, depending on which part of the family he is visiting.




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