The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

One Show 2021 Health, Wellness & Pharma Jury

Allison Ceraso

President, Chief Creative Experience Officer

Havas Health Plus New York

New York

For two decades, Allison has committed her creative sensibility and marketing acumen to build brands that help consumers "be better, live better. With tenure exclusive to Havas, she deploys integrated teams to create experiences that maintain a consistent presence in people's minds and hearts.

Allison has worked in a range of categories from diabetes, pain, infant nutrition, devices, laundry detergent, skin care and MS to consumers, patients and healthcare providers. Her clients are just as diverse as the products she has worked on, from blockbuster pharma brands, small tech startups, and national pharmacies. She has founded Havas Health Plus with an eye towards experience design, social media activation and merging the healthcare consumer and healthcare professional worlds.

Allison is an adjunct professor of Advertising Design at the Fashion Institute of Technology (FIT), she is an active board member of the Research Foundation to Cure AIDS, and has been awarded by MM&M, PM360, Rx Club, and the Healthcare Businesswomen’s Association.

Before her agency days, Allison built a strong international background in fine arts at MoMA, New York and was a fellowship recipient working at the Peggy Guggenheim Collection in Venice.




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