The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

One Show 2021 Health, Wellness & Pharma Jury

Bernardo Romero

Chief Creative Officer

The Bloc

New York

2019 Cannes Lions jury member, London International Awards Jury President and 2021 Clio Health Jury President Bernardo Romero has won 24 Cannes Lions over the past 3 years alone in 10 different categories including innovation, cyber and mobile, 20+ Clios and 4 Grand Clios, 10+ D&Ad pencils - Including the prestigious White one -, 2 Grand LIAs, 4 Gold ANDY’s, multiple One Show pencils, Facebook Awards among others.    In 2015 Romero was named number 1 Art Director in the world by Lürzer’s Archive international rankings, with more than 50 publications in the magazine to date. He was also a speaker at the 2017 Cannes Lions Festival and with a full house, he talked about how restrictions can spark innovation in healthcare.   Most recently Bernardo joined Independent Healthcare shop The Bloc, bringing meteoric growth to the agency and unprecedented creative accolades including the title of 2020 MM&M’s Agency of The Year, 2020 MM&M’s Titanium “Best in Show” Award, 7 MM&M Golds in total including one for Diversity & Inclusion, 2020 MANNY’s Agency of The year, a D&Ad pencil and more than 60 International film awards for short “Instant Doctor”, including 4 Oscar® and 1 BAFTA® Qualifying Official Selections.   Gatorade, ESPN, Budweiser, Adidas, Mitsubishi Motors, P&G, Telefonica, Nissan, Heinz, Pfizer, Itaú (the largest Latin American Bank), Lilly and Bayer are some of the brands he’s worked with.   When he’s not creating for advertising he’s creating content for TV and streaming services like the show “Incredible Proposals”, currently airing on Fox Life Brazil. 




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