After several years studying B.Com CA, Camilla got out just in time, pursuing a career in advertising. After a number of years working on TV ads, print and radio campaigns for clients like FNB, MTN and Coca Cola, she found her way into the more experimental and innovative side of advertising, focusing on behaviour change through succinct customer journeys with creative solutions at their core. It was here her life changed forever. Exploring innovative solutions to solve business problems; like building a real-life website on a 2km cycling track for Toyota RAV4, turning a non-profit organisation into a Media Agency to feed hungry children for the PSFA, and telling people to “say it with a cactus” instead of flowers in Netflorist’s drought campaign, Camilla has won a number of awards, both locally and internationally; including Cannes Lions, Loeries, Bookmarks, Webbys, D&AD, FWA and One Show. She has also sat on the Cannes, Loeries, Dubai Lynx, Creativepool and Bookmarks panels, and has a seat on both the IAB and Creative Circle councils. She was also in the top 100 Creativepool's Creative Industry Influencers of the Year for 2020.