The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

One Show 2021 Interactive & Online / Mobile / Digital Craft Jury

Elaine Cox

Executive Creative Director


San Francisco

Honored by Adweek as one of the Most Inspiring Minds in Advertising, Media and Culture, Elaine Cox is an award-winning Copywriter with a Master’s Degree in Art Direction. She spent her formative years in the United States without speaking the language (followed by many years with a really thick accent), which taught her the importance of relating to people in creative ways. A skill that has come in handy on more than one occasion during her career. 
 From Pereira & O’Dell to FCB, Elaine has worked for all kinds of agencies and created high-profile work for the likes of Levi’s, Warner Brothers, PepsiCo, Instagram, Hyatt, Campari, Hotwire and Electronic Arts. She led one of the top 5 TikTok challenges of all time, her work was applauded and shared by Gloria Steinem, she created branded content that won Fan Favorite at a major film festival, and one of her gaming campaigns was so effective it had to be pulled so her client could keep up with demand. While her body of work is extremely diverse, it all has one thing in common: connection. Whether that means using humor, emotion, or robot technology. The only thing she doesn’t like, is doing the same thing more than once.




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