The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2021 One Show Interactive & Online / Mobile / Digital Craft Jury

Evgenia Arabkina

Executive Creative Director

Serviceplan

Moscow

Evgenia Arabkina has worked in advertising for more than 15 years. She worked in different international networks, set up agency, which focused on the wellness and social responsible advertising in the past and develops integrated creativity within Serviceplan Russia. With her extensive FMCG experience, combined with digital and wellness expertise, she was the leader of Durex global communication development and other global health brands. Evgenia Arabkina has won multiple awards including; Effie awards, Red Apple, Ad Black Sea and Young Lions Russia. She believes that in order to incite change, you should put passion into your creative ideas.

 

 

 

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