Evgenia Arabkina has worked in advertising for more than 15 years. She worked in different international networks, set up agency, which focused on the wellness and social responsible advertising in the past and develops integrated creativity within Serviceplan Russia. With her extensive FMCG experience, combined with digital and wellness expertise, she was the leader of Durex global communication development and other global health brands. Evgenia Arabkina has won multiple awards including; Effie awards, Red Apple, Ad Black Sea and Young Lions Russia. She believes that in order to incite change, you should put passion into your creative ideas.