The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2021 One Show Social Media Jury

Fabiana Xavier

Creative Director

Publicis One Touch


Fabiana is an award-winning Creative Director that strives for business results through analysis and creativity. A creative leader with strong strategic and craft skills, as well as a proven record in leading major global marketing initiatives. Worked at AMV BBDO, Saatchi&Saatchi, Publicis Global, Digitas-LBi to name but a few. Helped innovate brands such as HSBC, Mars, Volvo, Vodafone, Google, Unilever, Kellogg’s, Nivea. And, bagged a few awards along the way. Happy to lead large multi-disciplinary teams, as well as roll up her sleeves to get things done herself. She’s a person with a ‘can do’ attitude, is consumer-focused and obsessed with simplicity. She also likes to be busy and is currently juggling being a Creative Director at Publicis One Touch and running her own e-commerce business Hue London.




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