The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

One Show 2021 Out of Home / Print Jury

Hannah Smit

Creative Director



Hannah Smit is a Creative Director at Wieden + Kennedy Amsterdam where she has led accounts like Duolingo, Facebook, Milka and Nike. Prior to Amsterdam, she worked at top agencies in both Canada and Australia on clients ranging from automotive to toilet paper. 

Hannah’s work has been awarded Glass Lions, Gold Pencils and a Grand Prix. It’s been exhibited in The Design Museum, covered by Time Magazine, debated on ESPN, and (organically) tweeted by Kim Kardashian. She’s been a Eurobest and Cannes Lion juror, a Miami Ad School and ADCC speaker and in 2019 was named one of the One Club’s Next Creative Leaders. 




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