The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

One Show 2021 Branded Entertainment Jury

Jo Marie Farwick

Chief Creative Officer



Jo Marie has been hiphopping around in the german communication business since 15 years. After a decade of learning from the best, she decided to make it even better and opened up Überground, "A HOLISTIC IDEA COLLECTIVE MAKING HIGH CLASS COMMUNICATION PROJECTS REAL" in 2015. From the scratch and without clients to kickoff she and her team managed to come up with some of the most renown campaigns in Europe, e. g. the well known international campaign for famous fitness brand Freeletics. Christmas 2016 the team rocked the market with the 1000-degree #SANTACLARA Campaign for Europe’s biggest discounter Lidl which replaced Santa Claus, entered all main European charts and was celebrated best and most shared XMAS Viral 2016. One year later Jo Marie’s foundation Überground was honored with the Dare Greatly Award from Cadillac Europe and the title Rookie Agency of the year. In 2017 the team invented a new worldwide lottery-product called Thankyou-Million für Tipp24, wowed the audience with "Own the experience. Not the car." for AUDI and – launched the campaign "Break the rules of fashion" for REBELLE. In Germany they say "Wirbelwind" and that’s how she leads her team of übercreatives and manages the whole enterprise: FOR the idea and FOR the people. Being herself a mother of a 3 years old boy called Parker, she is always up for solutions to not only make perfect work but also live a life. Maybe because of this, her übercrew consists of the perfect 50/50 of women and men, and eventually a nanny that looks after the kids happening to be present from time to time. The last 12 months were determined by no Kurzarbeit, many pitches, the biggest of them won, a #teammenschheit campaign for Unicef with the coolest man on the moon Alexander Gerst. And a very much discussed new platform for Germany’s most arguable newspaper taz.




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