The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2021 One Show Social Media Jury

John Nussbaum

Creative Lead, Central

TikTok Creative Lab


John is a Creative Lead within TikTok's Creative Lab where he helps brands adopt breakthrough new approaches to marketing. Prior to TikTok, John spent the past 12 years in Chicago helping strengthen agencies and rebrand companies within the retail, automotive, CPG, hospitality, financial, and tech industries. Before heading to Chicago, John worked for Fallon in Minneapolis and Goodby, Silverstein & Partners in San Francisco. He has been fortunate enough to receive multiple One Show pencils and a number of other creative awards along the way. John dedicates a lot of his time to his abundantly talented wife (see Integrated Jury) and three children making cardboard forts out of Amazon boxes, playing music, and figuring out the public school remote learning system.




Follow Us