President & CCO of DDB Colombia, one of the largest and most creative agencies in Latin America and one of the top 5 agencies in Global Effie Index. Before this position, he was Chief Creative Officer of Ogilvy Latin America and member of the Ogilvy Worldwide Creative Council. Throughout his career, he has been speaker in more than 10 countries and a jury at the most important global and regional advertising festivals such as Cannes Lions, One Show, Clio, London International Awards, New York Festival, El Ojo de Iberoamérica, El Sol, Fiap, Wave and Effie Latam. As CCO of the Ogilvy network, he led the process that led Ogilvy Latam to be the Most Innovative Network in the World according to Cannes Lions 2018, Latin American Network of the Year at Cannes Lions 2019 and also to be the Best Latin American Network in One Show, D&AD and Clio. He has been recognized for 9 consecutive years between 2010 and 2018 as the Best Creative Director of Colombia and one of the 10 Best Creative Directors of Latin América and has been highlighted by Forbes as one of the 101 brightest minds in advertising world.