The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2021 One Show Creative Effectiveness Jury

Keka Morelle

Chief Creative Officer


São Paulo

Keka Morelle is CCO of WT since the fusion between Wunderman and J. Walter Thompson, in October 2019. Keka was creative executive director at AlmapBBDO and worked for DM9DDB and F/Nazca. She is president of the Clube de Criação de São Paulo and won the Caboré award in 2018 in the Creative Professional category. In 2020, she joined the Creative 100 list of Adweek magazine as one of the global leaders who are redrawing the agencies culture and was elected one of the Women to Watch 2020. Also in 2020, Keka Morelle was chosen as the second most admired professional in Brazil’s communication industry, according to the Agency Scope 2020 study, made by the spanish consultancy Scopen, which reveals, every 2 years, the main tendencies of the market and listened to 366 marketing executives for this edition.




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