The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2021 One Show SDG Pencil Jury

Kelly Small

Founder / ECD

Grassriots

Toronto

Kelly is an award-winning creative director, designer, and writer with deep roots in communication design, marketing, and advertising, and a special focus on ethical and inclusive creative practice. A proven creative leader, strategist, and affiliated design researcher with Emily Carr University (Studio for Critical Making and the Graphic Research Unit), Kelly holds a master’s degree in design where their research focused on design ethics, social impact, social innovation, and sustainability. Kelly received the Governor General's academic gold medal for their graduate work. A seasoned ad-industry expat, Kelly has experience leading major brands across most sectors including automotive, CPG, entertainment, finance, retail, technology, telecom, and more. Currently serving as executive creative director at Grassriots Inc., Kelly is committed to applying their 15+ years of commercial experience to exclusively supporting progressive, impact-focused clients. Kelly is equally passionate about breakthrough aesthetics and innovative creative executions as they are ensuring that their concepts provide real, measurable results.  Kelly’s book, The Conscious Creative: Practical Ethics for Purposeful Work, published by House of Anansi Press, is a collection of over 100 actions for ethical creative practice. It is the culmination of Kelly’s research in their pursuit of a more humane, values-driven and inclusive creative industry.

A certified member of the RGD, Kelly donates their time to mentoring early career designers, leading the LGBTQ2S+ virtual RGD community, and participating in the RGD Diversity Equity and Inclusion committee.

 

 

 

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