The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

One Show 2021 Creative Effectiveness Jury

Laura Serra

Group Creative Director



An ex-journalist and raging Raptors fan, Laura is a Group Creative Director at Mosaic North America. Given that she’s been a CD at a traditional advertising shop, a PR agency, and a brand experience agency, she's excited to announce that she recently earned a super fancy triple crown designation as CD of all things, everywhere. Along the way, she’s worked on all the big brands people like to list in their bios (Nike! Google! Starbucks!) but she’s most proud of the work she did for Casey House, where she helped launch the world’s first pop-restaurant (2017) and spa (2018), run by people living with HIV/AIDS, to shine a light on the stigma that still exists. These campaigns have received a long list of global accolades and recognition, including Lions, tigers, bears, Pencils, and Clios. In 2019, she also earned a Gold at the 2019 Strategy PR Agency of the Year awards with her last agency and held the #6 spot in Strategy Magazine’s top copywriters in Canada. PS – she’s also a director now! Popping her commercial director cherry in 2020 with spots for Cinnamon Toast Crunch and RBC. 




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