The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

One Show 2021 Direct Marketing Jury

Laura Esteves

Executive Creative Director


São Paulo

As one of the very few female Executive Creative Directors in Brazil, Laura has the unique opportunity to work with the largest and most sophisticated clients in the country. After graduating from PUC-MG, she started her career at DM9DDB. There she was selected for Young Creatives, at the time the youngest female participant ever to represent Brazil.  After winning a global pitch, she was invited to join the DDB NY branch where she lived for 5 years working for clients such as Unilever, Budweiser, Philips and Johnson & Johnson.  Back in Brazil, as Executive Creative Director at DPZ&T São Paulo, her role is to lead one of the biggest accounts of the agency :Itau and Nestle. Laura collects 12 Cannes Lions, including the Glass Lion, and several other international and local awards. She has been selected to judge international festivals such as Cannes Lions, D&AD and is currently on a Harvard Business School Program to senior female executives.




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