The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

One Show 2021 Direct Marketing Jury

Laura Wimer

Executive Creative Director


New York

Laura Wimer is an Executive Creative Director with a background in Brand Identity Strategy and Art Direction. This year she launched Frida Mom’s Breast Care campaign featuring the first woman to ever lactate on screen in a broadcast commercial. She also helped launch Dollar Shave Club’s identity in its brand infancy and led the Alaska Airlines brand work following its acquisition of Virgin America. Laura was named to Adweek’s Creative 100, honoring the most fascinating people in marketing, media, and culture. She has been on juries for The One Show and The Webby Awards, and her work has been featured in The New York Times, Fast Company, and Conde Nast Traveler. With over 15 years of experience, other notable clients include Method Home, Charles Schwab, Stila Cosmetics, CVS Health, and Nordstrom. Laura loves collaborating closely with dreamers, strategic thinkers, and creative weirdos.




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