The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2021 One Show Experiential & Immersive / Integrated Jury

Maciej Twardowski

Executive Creative Director



Over 16 years of experience. In 2018 he took 14th place in the world ranking of the best creative directors (by One Club). Responsible for developing one of the most awarded campaigns called “To The Last Tree Standing” (for Greenpeace), one of the most awarded campaigns at Cannes Lions in 2018.


Over 100 awards including: 4 x DA&AD pencils (including the first Yellow Pencil in the history of Polish advertising), 14 Cannes lions (including 3 golds), 7 One Show awards (including 2 golds and 1 x “The Best of Discipline”), 2 golds at EUROBEST, 1 silver at LIA, dozens of prizes at polish Ad Festival (KTR) and many Effie awards.

Member of the management in polish Advertising Creator's Club (KTR). Chairman of the Eurobest 2018 Festival jury (Young Creatives category).




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