The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2021 One Show Social Media Jury

Nayaab Rais

Creative Director

FP7 McCann Dubai


With an overall industry experience of 16 years, spanning Middle East & North Africa, Asia-Pacific and India, Nayaab has been responsible for memorable campaigns across brands like Mastercard, Coca-Cola, Pepsi, HSBC, Kraft, Volkswagen, Mercedes Benz, Johnson & Johnson, Emirates, and more. She has served as a jury member and has received honors across festivals like Clios, Cannes, D&AD, One Show, New York Festival, and Loeries among others. Which has helped her rank as one of the Top 15 Creative Directors globally.

Her overarching philosophy is to create beautifully simple and witty work, which helps businesses get fame and ultimately, more business.




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