The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

One Show 2021 Social Media Jury

Neisha Tweed Bell

Creative Director



Neisha is an award-winning creative marketer, people manager, and DEI advocate with a protagonist spirit and optimism at her core. She got her start at various ad agencies and is now a Creative Director at Facebook/Instagram where she works with brands to reinvent what creativity looks like on mobile. Her experience across the past fifteen years spans CPG, healthcare, retail, financial services, telecom, multicultural and non-profits; her highlight reel features storytelling for everything from tequila to toothpaste to tablets - the ones with touch screens and the ones you take with water.    Neisha has been named a Woke Woman (Essence, 2018), a Next Creative Leader (One Club, 2015), and a Rising Star (Adcolor, 2012). Her passion for progress and people-centered mindset has led her to be seen as a transformative business and cultural leader who consistently delivers results, elevates the work and helps others in the process. A friend once said, “Don’t tell Neisha you have an idea or a problem, she will figure out how to make it happen or fix it, and you’ll have no choice but to be great.” It was a somewhat weird compliment, but it’s definitely true.




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