The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!


2006 One Show Judges

Jim Lesser


San Francisco

Jim grew up in New Jersey-wait, don't stop reading, it gets better-then began his advertising career as the receptionist at Scali, McCabe, Sloves in New York. Fortunately he was so bad at it that they begged him to become a copywriter. A year later, Jim fled NY for San Francisco where he worked at the creative boutique Mandelbaum, Mooney, Ashley and FCB/SF. For the past 7 years, he's been at BBDO West where he's risen to ECD. A job that splits Jim's time between the San Francisco and Los Angeles offices, which has made him a connoisseur of in-flight peanuts and re-circulated air. Over the years, Jim's exerted his endless energies on a wide range of brands from MTV, Fox Sports, Earthlink and Volvo, to Sega, Mitsubishi Motors, Gallo Family Winery, California Lottery and Pioneer Electronics. And, as many motivational posters profess, all that hard work has paid off. Jim's won numerous advertising awards along the way. When not at work, Jim enjoys backpacking, mountain biking and fly fishing (all activities that still allow him to use his Treo). Jim is married and has two sons whom he allows to watch TV. That way they'll know what he's talking about when he says things like, "branded content."




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