The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

One Show 2021 Film Jury

Peter Kain

Executive Creative Director


New York

Peter Kain is an Executive Creative Director at BBDO New York. He and his partner Gianfranco Arena created SNICKERS’ global campaign “You’re Not You When You’re Hungry,” which has won everywhere from the Super Bowl Ad Meter to the Effies, and is now the most awarded campaign in its category.    During his time at BBDO, Peter has also created and overseen successful and award-winning work for Pedigree, FedEx and TWIX.     Previously, he worked at BBH New York, on brands including Axe, Johnnie Walker, Lipton Foods and Levis.




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