The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2021 One Show Direct Marketing Jury

Samuel Estrada

President, Latam & Caribbean Creative Leadership Community



Samuel  has been a creative in the advertising business for 25 years now. He started in a small local shop in Bogota Colombia but very quickly moved to Ogilvy Bogota and after to Ogilvy London. At the beginning of  this century he returned to Bogota as CCO for Ogilvy in Colombia leading the office to win its first Cannes  Lion and a deep creative transformation. In 2006 McCann Bogota calls him to join as C.C.O.  and V.P. The focus on this new challenge was to revamp the creative product of McCann in the country. Awards and recognitions started to walk in the door including the agency´s first gold one show gold pencil and first gold Cannes Lion with the Bulletpen done for the signage of the historic peace treaty in Colombia. Inside his McCann 14 years career he has also been appointed Managing director of the Colombian Office, Regional Creative Director for several regional brands, Regional director of CW/McCann for Southamerica West and lately he was promoted to lead the Creative Leadership Council of the Latam region. He has served as Jury in One Show, Cannes, LIA, FIAP, El Ojo de Iberoamerica, Wave Festival, Czech Republic Art Directors Club




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