The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2021 One Show Public Relations Jury

Serafima Gurova

Founder / CEO

RODNYA Creative PR Studio


Serafima Gurova is the CEO & founder of RODNYA Creative PR Studio

In communication industry since 2008. She started her career in The Walt Disney company. In 2009 she switched to the agency side and moved to R&I Group, where she launched a PR department in 2010. During her career with R&I, PR department became a reliable revenue generator for the whole agency.

Since 2015, Serafima is developing her own PR studio RODNYA which boasts a conceptually new approach to communication – making every creative idea newsworthy. Serafima is also a notable member of the advertising community holding several international industry awards, including Cannes Lions, Epica, EFFIE, Cristal, Red Apple, Golden Hammer, White Square, Silver Mercury, RuPoR, PRAVDA Awards. RODNYA is the only PR agency in Russia to be included in the national creativity ranking by AKAR.




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