The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2021 One Show Radio & Audio Jury

Sinmisola Hughes-Obisesan

Creative Director

Leo Burnett


Sinmisola or “Sinmi” as she is often fondly called is an award-winning Creative Director and all round wonder woman with over 14 years experience on a plethora of global brands. Her superpower lies in her ability to create deeper experiences between brands and consumers by leading her team to create clutter-breaking, impactful, edgy content that resonates with today’s digital consumer. Currently leading a team of vibrant, passionate creatives as Group Creative Director at agency powerhouse Leo Burnett Lagos and Insight Publicis, she has led both agencies to deliver award-winning work in Nigeria and across other international markets for Pepsi, Heineken, Nivea, Amstel, Nestlé and others. She is one of the most admired and decorated Creative Directors in Nigeria, breaking steel barriers and having led the first Nigerian agency to win international awards such as Epica, WARC and others. She is a 2019 and 2020 winner of ‘Outstanding Female in Marketing Communications’ and led her Leo Burnett Lagos team to win the ‘Young Agency of the Year’ award in 2019 both at the Brand Communicator Awards in Lagos. Naturally curious, undaunted by any challenge and driven by a belief that creativity has the power to transform human behavior, Sinmi is a firm believer in co-creation and collaboration in order to produce ‘creative magic’ as she consciously promotes diversity and inclusivity in her teams as they tackle juicy and not so juicy briefs. 




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