The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2021 One Show Interactive & Online / Mobile / Digital Craft Jury

Sue Anderson

Head of Creative


San Francisco

Hailing from South Africa, Sue Anderson began her career at TBWA\Hunt Lascaris as a copywriter, eventually becoming a creative director over a 10-year run there.

Sue was recruited to join Wieden + Kennedy in Amsterdam before being lured back to the TBWA family, moving to New York to be the global creative director for Absolut Vodka, based out of TBWA\Chiat\Day New York. She then headed west to join Crispin Porter + Bogusky Los Angeles as VP, executive creative director.

Sue took her experience and founded So&So with her longtime partner, working directly with brands—including Nest, Airbnb and Netflix—faced with the challenges of a new advertising economy. This led her to Facebook, where she has worked as Head of Creative on the Facebook app leading the brands “More Together” and Facebook Groups work. Sue is now Head of Creative on Instagram at Facebook's Creative X in-house agency.




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