The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2021 One Show Direct Marketing Jury

Valentina Amenta

Creative Director

FCB Partners


Valentina is a Creative Director at FCB Partners based in Milan. Originally from Sicily, she made her way here via Publicis and BBDO, Milan. With a degree in communication and a master in copywriting, Valentina has always been passionate about advertising. Today she is holding a course in an advertising school, she is board member of the Italian Art Directors Club and the founder of SheSays Milan, the Italian chapter of the global network for women in the creative industry. When she’s not frantically typing at her keyboard, she tries to keep plants alive and play with Matilde and Ludovica, her two little daughters.




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