The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!


2006 One Show Judges

Kevin Proudfoot

Wieden + Kennedy

New York

Co-Executive Creative Director Since joining Wieden+Kennedy in 1999, Kevin has developed a reputation for producing some of the most humorous and provocative work in the industry. Over the years, his role has evolved from creating the work to overseeing its development as Co-Executive Creative Director of Wieden+Kennedy New York. He has produced work for Nike, Jordan, Sharp Electronics, New York Magazine, Kellogg's, the Motley Fool, SEGA and ESPN - including ESPN's controversial "Safety First" campaign, a few dozen "This Is SportsCenter" spots, SEGA's groundbreaking Beta-7 work, the launch of the JORDAN XX and the critically acclaimed "Without Sports ..." effort. Kevin's work has been featured in The New York Times Magazine, Newsweek and the Wall Street Journal; on the Tonight Show, CBS News Sunday Morning and Late Night with Conan O'Brien; and is part of the permanent collection at the Museum of Modern Art. In addition to being selected for Adweek's 2004 Creative All-Star Squad, Kevin has received awards from nearly every major industry show, including Cannes, the Art Director's Club, the One Show, Communication Arts, D&AD, the Clios, the ANDYs and AICP. When he is not following the Watersmeet Nimrods, or searching for his golf swing, Kevin spends as much time as possible commuting.




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