The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!


2006 One Show Judges

Matthew Vescovo



Matt claims to be the shortest and or the hairest man in advertising, this claim has not been substantiated by the rest of the ad community. One thing that can be substantiated is Matt's ability to create great advertising. Over his 14 year career, with stints at Cliff Freeman and Partners, BBDO, Goodby, Silverstein and Partners and Fallon, Matt has been responsible for some of the most memorable and effective advertising in the industry. Some of the campaigns Matt has been a part of include work for MTV, Little Caesars, Staples, Fed Ex, Conseco, ABC Sports, Sauza Tequilla and Hollywood Video. Several of these campaigns have won Matt awards in every major show within the ad community, including four gold Lions from Cannes, D&AD gold pencil, and three Gold pencils from the One Show. Most notably, Matt's commercial for Little Caesars, "Training Camp" was voted one of the top 25 commercials of all time by TV guide. Matt has been freelancing for the lasts four years, which has given him the flexiblilty to put time towards some personal projects outside of advertising. He has been very productive with this time and as the, self annointed Master of the Obvious, Matt has created an art series called Instructoart. Since it's inception, Instructoart has taken many forms. It has been exhibited at galleries in New York City, Pasadena, Mexico City and The Netherlands, it also has been published in two books and spun off into 18 award winning animated shorts for MTV. The MTV animation on his website,, was also voted second most infectious viral in North America by the Viral awards in 2004. Matt lives in Park Slope Brooklyn with his wife, Nancy and their two daughters Lola and Quinn.




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