Lyndon was into statutory audit in an earlier life. He had a knack with numbers – at least he believed he did. Later, he discovered he was also rather good with words. One thing led to another. Lyndon has been in the communication business for almost 17 years now. He is at the helm of the creative affairs at BrandCare. Previously, Lyndon used to head the creative team at Havas Life Sorento/Mumbai and at Saatchi & Saatchi Focus/PHCG Mumbai. His work spans brand categories – journalism, retail, automobile, steel, tourism, banking and, of course, health and wellness. Lyndon has served on the jury of Cannes Lions, Spikes Asia, Globals, Lisbon International Adfest and Big Bang Awards India. His work has been recognised at Clios, One Show, Globals, Rx Club, AdClub Bangalore, ABCI and Health Marcom awards. He has conducted sessions on brand-building for marketing and medical teams 
at J&J, Abbott, Merck and Cipla. (It seems Lyndon wanted to be a teacher, at some unspecified point in his life.) Lyndon calls himself an obsessive-compulsive reader, across genres. And claims to secretly miss things like P&L accounts, tax deductibles, balance sheets, voucher checks and calculators.