The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2021 One Show Creative Effectiveness Jury

Neil A Dawson


Neil A Dawson & Company


Neil’s ‘Wedding’ ad for VW Surprisingly Ordinary Prices is still the most awarded print ad in advertising history.

The ‘Fish’ commercial he created when leading Johnnie Walker transformed Keep Walking into an award-winning global campaign.

As CCO Neil transformed the global Philips account creating the multi award winning Philips Carousel & Parallel Lines.

In 2019 Neil launched his own advertising company. Its model takes creative out of the agency and plugs it directly into the production network, giving clients ‘more of what they need and less of what they don’t.’

Neil has just created the first campaign for the real estate disruptor brand, Nested. He is also currently working with Pernod Ricard, ASICS, Sainsburys,, Pedal Me and The Imperial War Museum.




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