The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2021 One Show Branded Entertainment Jury

Nichole Geddes

Creative Director

215 McCann

San Francisco

As a Creative Director at 215 McCann, Nichole leads teams to develop breakthrough creative on projects for Xbox brand and game titles – most recently launching Xbox’s newest generation of consoles with the Power Your Dreams campaign. She strongly believes that a great creative story doesn’t just influence, it inspires.

Nichole was previously a Creative Director at Heat, where she’s developed campaigns for EA, Hotwire, Ubisoft, Bank of the West, Dolby and The San Francisco Aids Foundation. Over her last 13 years in advertising her work has been recognized at Cannes, the Effies, National Addys, Clios, Shorty and Webby Awards.

She is an upper-intermediate philatelist, a mom to both the fur and human baby variety, and if there was any question, yes, Nichole does play video games.




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