The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2021 One Show Creative Effectiveness Jury

Nicole Ma

Chief Creative Officer

Proximity X RAPP


China's youngest 4A CCO Overall Experience in Advertising & Communication

After winning the first International Advertising Awards in 2004, Nicole started to enter the advertising creative industry. From BBDO to Ogilvy & Mather and then back to BBDO and moved to BBDO Proximity and now in PROXIMITY&RAPP, with 15 years advertising creative experience in 4A company which included 8 years traditional advertisement and 7 years digital advertisement experience. She also won dozens of awards including one show、Cannes、ad fest、AME、Effie, Chang Cheng grand prix awards etc.

As a copy base creative person, Nicole likes to create from consumer insight. How to implement BIG IDEA to assist brand to build character and image for consumer falling love with brand then make them to purchase and cannot leave the brand which are all she considers first when she’s creating and also her enthusiasm and motivation. just as Her Works Alibaba –“to the greatness of small”Alibaba Olympic campaign.

China Client Experience Alibaba, Revlon ,Bentley,Tommy Hilfiger, Adidas 、Net ease、Tencent、 Estee Lauder、PEPSI , Visa、FUJI, P&G(Gillette, Braun), 7-UP, NETEAST, Coca-Cola FANTA, SHISEIDO BAYER ,NEWBALANCE, LAY’S, Starbucks, PGI, Tiffany、Starbucks、 and so on.




Follow Us