The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

One Show 2021 Film Jury

Ray Shaughnessy

Executive Creative Director



Ray Shaughnessy is Joint-ECD at McCann London with Dan Norris and is proud to have been put Joint-In-Charge of some of the greatest global brands there.

Before moving to McCann in 2020, she previously worked at Wieden + Kennedy London for thirteen years on accounts such as Sainsbury’s, Tesco, Bud Light and Fairtrade. Ray helped turn round the 10-year decline in reputation of mobile giant Three with a dancing pony that appeared on Good Morning America and won a Cannes Lion Grand Prix for Lurpak International by romancing people with the idea of cooking-up magic in the kitchen. She also passionately worked on F1’s brand reinvention despite not knowing how to drive.

As a proud supporter of creativity in any shape or form, Ray co-led W+K’s creative accelerator programme for two years and continues to champion opportunities for breakthrough talent in her new role. She is a firm believer in structural change to address the lack of diversity issues within the creative industry and is a fervent denier of the ‘just try hard enough and you can achieve anything’ approach to forging a career. This is why she supports organisations like the One Show that constructively and tangibly supports emerging talent.

She is a parent of three almost grown-up children and has a terrier that she has a weak sense of command over.




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