The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2021 One Show Experiential & Immersive / Integrated Jury

Richard Yu

Regional Chief Creative Officer, Greater China



Richard is highly enthusiastic about creativity and that has never changed since he started his career in the advertising industry in 1993.

He leads his agencies which he worked in to win “Agency of the Year” in Greater China or Taiwan for 13 consecutive years (2008 ~ 2020) in several famous international creative rankings, such as The Gunn Report, Campaign Brief Asia and Campaign Asia-Pacific and etc.. ADK TAIWAN awarded Agency of the Year in One Show Greater China Awards three times in 2015, 2018 and 2019.

In 2016, Richard was selected as "Greater China Creative of the Year" by Campaign Asia-Pacific AOY Award and ranked “TOP19 Aisa’s most awarded creative directors” in Campaign Brief Asia Creative Rankings from 2016-2020.

He is also the record-holder for winning Cannes Lions, London International Award, New York Festival, Mobius, AWARD, Spikes Asia, ADFEST, One Show Greater China Awards, Longxi Creative Awards, AME Awards and Tangrams Awards among the Taiwan industry.

Richard has judged at many prestigious creative competitions in the industry, including The One Show Asia Showcase 2020 and The One Show 2018, D&AD 2019 & 2017, London International Awards 2019, Cannes Lions 2016, Spikes Asia 2019, AD STARS 2018, ADFEST 2016 Direct Lotus Jury President and LIA Chinese Creativity Show 2018 Branded Entertainment Jury President.




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