The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2021 One Show Creative Effectiveness Jury

Tara Sahu

Director of Integrated Marketing Content



Tara Mathew Sahu is the Director of Integrated Marketing Content at The Coca-Cola Company. Some of her career highlights including crafting Super Bowl films, developing the ‘Share a Coke’ campaigns, and relaunching the Diet Coke brand that returned the brand to revenue growth for the first time in 8 years. Prior to Coca-Cola, Tara worked at Leo Burnett Chicago and at Motorola in the Global Advertising Group. Over the years, Tara’s work has garnered industry recognition including the Effies, Cannes Lions, Clios and of course, the esteemed One Show.




Follow Us