Tara Mathew Sahu is the Director of Integrated Marketing Content at The Coca-Cola Company. Some of her career highlights including crafting Super Bowl films, developing the ‘Share a Coke’ campaigns, and relaunching the Diet Coke brand that returned the brand to revenue growth for the first time in 8 years. Prior to Coca-Cola, Tara worked at Leo Burnett Chicago and at Motorola in the Global Advertising Group. Over the years, Tara’s work has garnered industry recognition including the Effies, Cannes Lions, Clios and of course, the esteemed One Show.