The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2006 One Show Interactive Judges

Nicke Bergstrom



Creative Director Nicke Bergstrom, Sweden, co-founded the online agency Farfar in 2000 and received his first Cannes Lion (a Grand Prix) within the first year. Farfar has been very successful in attracting both clients and talent. The agency has frequently attended award shows, appeared in books and has been a part of the international debate about pushing online advertising forward. After winning the Grand Prix, Farfar has won numerous awards in Cannes, CLIO, London International Advertising awards and EPICA. Adidas, Absolut Vodka, Nokia, and Red Bull are some of the clients that have won international recognition together with Farfar. Nicke and his colleagues at Farfar has also been members of the jury in all the major international advertising festivals. Farfar has been named "Agency of the Year" twice in Sweden. Nicke has worked with online advertising since 1996. Before starting Farfar he studied advertising and design in Sweden, UK, US and has worked at MTV Networks in New York. In 2005 Nicke was selected "Best Online Creative" in Sweden and he was also found on 7th place in Campaign Magazine's list "Online's Finest" in the fall of 2005.




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