Paul is the Creative Director, Global Brand & Creative at Bang and Olufsen. He heads-up their in-house creative team and brand output - globally. In his day-to-day, he architects how brands connect with their audience in order to create value.

The native Brit relocated to Sweden in the early '90s and his creative leadership has resulted in some of the industry's most innovative service ideas and campaigns. In 2009, Paul’s efforts helped the independent agency - Åkestam.Holst in becoming the third-best Interactive agency in the World via The Gunn Report.

In his spare time, Paul is a regular keynote speaker and an ardent biohacker - where he is still trying to figure out how the chip implant in his hand can help him live a life without credit cards and keys.