Manuel started late into advertising. Before that he had been an Account Manager at DHL. He left the job for his passion and started at Jung von Matt in Hamburg before moving to Jung von Matt Berlin, DDB and later Serviceplan. There he worked for brands like IKEA, Mercedes-Benz, MINI, Volkswagen and Bosch.

In 2015 he founded his own little Content Agency L7 working for LEGO, McDonald’s and Volkswagen and had been a teacher at Miami Adschool Berlin from 2011-2016. Manuel is member of the Art Directors Club and won several industry awards including Cannes Lions, New York Festivals, LIA, Clio, ADC and else. In 2016 the father of two girls moved to Switzerland and joined TBWA\Zürich, where he works as Executive Creative Director. Amongst others he signs responsible for McDonald’s, Credit Suisse and Porsche.