The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2021 One Show Cultural Driver Jury

Oriel Davis-Lyons

Creative Director

Spotify In-House

New York

Oriel Davis-Lyons used to be a chef. But, after getting tired of the long hours and intense pressure he decided to get into advertising. He started his career in New Zealand at Colenso BBDO and in 2015 made the move to New York where he worked at R/GA and Droga5 before joining Spotify. He has won over 100 awards and his work often uses a non-traditional approach to highlight social issues, like creating a partnership between Amnesty International and AdBlock to protest online censorship or a campaign to put graphic warning labels on boxes of ammunition. He is also the founder and head of ONE School, a free, online portfolio program for Black creatives and an attempt to address systemic barriers to entry in the advertising industry. He lives in Brooklyn with his family in an apartment that gets smaller every day.

 

 

 

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