The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2021 One Show Cultural Driver Jury

Tahirah Edwards Byfield

Creative Director


Los Angeles

Tahirah is a Creative Director at 72andSunny Los Angeles. Passionate about using storytelling and ideas to foster human connection, Tahirah creates with piqued curiosity and a people-first approach. She has created campaigns and award-winning work for a range of clients, including Nike, Amazon, Adobe, Pinterest, Google, Allstate and UGG. Outside of work she keeps her creativity flowing through passion projects, including a yearly publication she co-founded, Plantain Papers, and In For 13, an initiative inviting the advertising industry to get more Black people in leadership by 2023.




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