The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2021 One Show Direct Marketing Jury

Gabriela Paredes Olguin

VP, Creative

Agencia i

Mexico City

Gabriela Paredes “Walls” is Creative VP of Agencia i and President of Círculo Creativo in Mexico. With over 22 years of experience in the graphic design industry she has worked with major agencies such as JWT, Publicis and VectorB/McCann leading projects with some of the largest brands including Garnier, BMW, Ford, Nestlé, P&G, Banamex, Unilever, Kraft, Pfizer, kellogg´s, Grupo Bimbo, Grupo Modelo and more.

Walls has been awarded globally in festivals such as Effie Awards, Círculo Creativo, Cannes Lions, San Sebastián, FIAP, Wave and NY Festivals. She has been part of national and international juries including member of the board of directors of Círculo Creativo in 2020 – 2021.

“I belong to the generation that recorded music on a cassette that now has different playlists and work for days without sleeping or taking a break but the ones that realizes how productive and effective the results have been. I am one of those who knew the most egocentric side of the creative world that now practices collaborative work and celebrates the success of the brands and the people who work for them.”




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