The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2021 One Show In-House Jury

David Hartman

Sr. Creative Director, Brand Design Lab



David Hartman is an American designer working at the intersection of exceptional craft at incredible scale. He founded and leads the Brand Design Lab within Target and is responsible for the creative direction and execution of a growing portfolio of 25+ brands across categories, include food & beverage, apparel, home, travel, electronics, sporting goods and household essentials; representing 10,000+ SKUs and over $20bn in sales. He has led large scale brand reinventions and the development of new brands including Good & Gather, All in Motion, Open Story, Everspring, Smartly, Auden, Universal Thread, Opalhouse, Heyday, Goodfellow & Co, A New Day, JoyLab and Cat & Jack. He is a noted speaker, having repeatedly given keynotes at industry conferences including The Dieline Conference, HOW Design Live, AIGA National Conference and AIGA Design Camp and his work has been recognized by publications including Fast Company, Graphis, Communication Arts, the New York Times, the Dieline and Brand New.




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