The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2021 One Show In-House Jury

Kirill Karnovich-Valua

Creative Director

RT Creative Lab


Kirill is the founder and Creative Director at RT Creative Lab - an in-house digital team within an International Emmy-nominated news TV channel, broadcasting from Russia. The team is behind such award-winning campaigns as #VictoryPages, Lessons of Auschwitz VR project, The Endless Letter, #1917LIVE, #Romanovs100 and others. RT Creative Lab’s mission is to experiment with digital storytelling formats, to innovate in approaching complex historical subjects for younger people.

Kirill’s projects have been recognised at dozens of international festivals winning over 100 awards including at Cannes Lions, D&AD, ADC, Red Dot Design Award, The One Show, The Webby Awards, The Lovie Awards, Clios, Eurobest, Promax, New York Festivals, Shorty Awards, Epica Awards and many others. In 2020 RT Creative Lab made it into Top-3 of The One Club’s In-House Agency Rankings. Kirill is also a member of the International Academy of Digital Arts and Sciences (IADAS) - the judging body for “Oscars of the internet” the Webby Awards.




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